looking at the advertising of  products that are common household products.
to advertise in a more interesting and engaging persuasive way.
subverting what is already out there etc
products like :

bleach
flash
toilet roll
washing up liquid
tissues
kitchen roll

with looking at the magazine of good housekeeping in order to find advertisements of cleaning products in order to focus on making the advertisement more interesting and changing the design of the advert, it was found that there was no cleaning product advertised in that issue, so the research would have be to done broader.

Ariel was booed at, with it being the market leader and the company of which is first associated with cleaning products, mostly because of their washing up liquid.

windex.... showing like an risky image in a window and the bit that is clean is would be what you want to see ???

fabric softener- making something become softer - in water etc 

ideas from the crit:

strategies to persuade- taking a tagline and interpreting it in a different way that will be used for a different audience- subverting the stereotypes

set of posters that relate to the theme would be good- like the cleaning theme 

the basis of the investigation: 

O’Shaugnessy (2004) states that ‘stories attached to products, for example how a product is made or how it was discovered or invented or the successes consumers have with it, add to to perceptions of authenticity and credibility.’ Stories don’t require much effort to understand, yet it gives the product authenticity and background.

using the more basic description of the product- cleaning- kills 99.9% bacteria etc see wether by showing the successes consumers have with this product adds to the perception authenticity and credibility which makes the advert more persuasive....

procter and gamble products that relate to cleaning or household quite boring dull perhaps products:

fairy

febreeze

Ariel

charmin - bathroom tissue

crest toothpaste

bounty paper towels

flash

bold