Cop pratical ideas

what necessity products that might use to add a brand mascot

washing up liquid
toilet roll
light bulb
batteries - Panasonic
toothpaste
tissues

a product which as a necessity and we all need - so a brand mascot can differentiate etc
adding an identity to Colgate

toothpaste

aqua fresh use as mascot...
Colgate dont...

add a brand mascot for colgate

a tooth which is in different scenarios depending on the type of toothpaste - so if a daily repair one the tooth may have a hammer in its hand for example

mascot on;

box
bottle
advert
social media
toothbrush

making Colgate competitive
due to Colgate having bad press which might have lead to reduce in sales, a rebrand with the use of a brand mascot
mascot used throughout the product portfolio