Aquafresh- Slice has created three cartoon-style characters called the Nurdles, which are meant to communicate to parents and children the importance of a dental hygiene routine.
Each Nurdle has been designed to appeal to one of three age groups: Milk Teeth (0-3 years), Little Teeth (4-6 years) and Big Teeth (6 plus years).
The packaging for each sub brand uses different primary colours and logos to make them easily distinguishable on shop shelving.
The Nurdles will also appear as animated characters in a TV campaign promoting the range.
crest -
In 1988, Procter & Gamble released a new kind of toothpaste made with sparkles. Meet Sparkle Crest For Kids! The only catch was that, as the name implies, this toothpaste was made for tackling kids’ cavities. Sparkle Crest For Kids was made with Fluoristat, the special cavity-fighting formula used by Crest to prevent cavities.
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