Thursday 8 November 2018

Study task 1 - establishing a research question

themes which would like to incorporate ...

stationery design
aesthetics
Japanese design

aesthetics in the stationery industry
whether the layout/style of stationery makes you more productive etc 
use of surface pattern in the stationery industry
the aesthetics of stationery shops/marketing of them 
the effect of Japanese design on the west
the use of Japanese design in stationery 


what could investigate

whether using cartoon characters is more effective for branding... etc or visually is better....


issues
branding/marketing
theories - the idea of wanting to be loved/liked - with the definition of kawaii
consumer psychology


ideas ;

kawaii - the effects of using kawaii cartoon characters on the consumer in branding

to what extent is using kawaii cartoon characters more effective for the use of branding

to what extent is using kawaii cartoon characters in advertisement more effective

Does having kawaii carton characters in advertising have a correlation to the increase in sales?

No comments:

Post a Comment