Ethics

what is ethics....

code of conduct
rights and responsibilities
moral principles
taking positives and negatives into consideration
beliefs
anti discrimination
conscience

responsibilities as a designer...

directly -

to communicate ideas
dont discriminate
be knowledable in the topic of your practice - representations of gender and race
research into your client
sustainability
factual information
meet others needs
inform and present ideas visually

indirect-

experiment to achieve most appropriate result
informed decisions
research into the topic

corporate responsibility:

the responsibility that a business has to their consumers, shareholders, environment and community- you can't please them all with every policy and idea
consumer-cost as low as possible, giving choice
environment- low pollution
community- provide jobs
shareholders- to continue growth and achieve max profit
sustainability
pay taxes
code of conduct: may affect public image

what is the motivation of businesses in advertisements - question what we're looking at