look at childhood background etc - pyschology of it as well as just the psychology of cute
search cute, kitsch, kawaii in google scholar etc
benefit of using a cute character - choose a brand
perhaps something that isn't normally designed in this way such as vegetables and fruit which can be of a benefit to try and market
fast food - fruit bags etc designed more playful etc
adult appeal - try and appeal to young adults etc as more critically challenging
an argument for the branding - re branding
mascot - how looks like in packaging, social media, advertisement, website etc
the addition with animal characters - as the link of animals and emotional branding
how some animals may link with being trustworthy, approachable etc
brands that young people use- student housing
taxi's
bakeries
deliveroo
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