The question - to what extent is using kawaii characters more effective than not in advertising
the question was changed to How can brands use cute characters to effectively appeal to a wide audience?
feedback and suggestions :
Japanese is a reference or example
a serious matter and design it in a cute way
un canny valley - the graph that states how close something is from not being cute
swapping faces - Star Wars
2012 olympic mascots
a brand that doesn't have a mascot - give it or one that does and take it away
adult/serious businesses
use the uk examples but also mention the Japanese
adding a mascot to an existing brand
a boring brand or product etc lightbulbs or batteries
giving a basic brand an identity
lightbulb companies - eco light / osram
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